Comments on: Big and Bold vs. High Contrast and Elegant http://www.rmsjr.com/blog/web-design/big-and-bold-vs-high-contrast-and-elegant/ Robert Sandy's Blog and Web Portfolio Mon, 10 May 2010 19:50:08 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Robert Sandy http://www.rmsjr.com/blog/web-design/big-and-bold-vs-high-contrast-and-elegant/comment-page-1/#comment-423 Robert Sandy Sun, 30 Dec 2007 23:19:44 +0000 http://www.rmsjr.com/blog/web-design/big-and-bold-vs-high-contrast-and-elegant/#comment-423 <p>Thanks! Yeah... sometimes people think if information doesn't scream for attention, then no one will see it but that’s not really the case as long as the page is laid out correctly. I read an article (not sure of the source right now) about email marketing that basically came to the conclusion that it makes very little difference on click through rates whether the main call to action is a large button or just a simple link. I think the same conclusions would probably be made on the web as well.</p> <p> I find this problem compounds itself when clients do not have a clear idea of what the goal of their website is or what aspects of their business they want to promote. People spend very small amounts of time on web pages so you need to maintain high contrast within a consistent layout throughout the so that viewers know what to look at and don’t get confused. </p> <p>The "can we make it move" or "blink" are great... I just ask: "do you like to annoy your users? if so, moving and blinking is great!" </p> Thanks! Yeah… sometimes people think if information doesn’t scream for attention, then no one will see it but that’s not really the case as long as the page is laid out correctly. I read an article (not sure of the source right now) about email marketing that basically came to the conclusion that it makes very little difference on click through rates whether the main call to action is a large button or just a simple link. I think the same conclusions would probably be made on the web as well.

I find this problem compounds itself when clients do not have a clear idea of what the goal of their website is or what aspects of their business they want to promote. People spend very small amounts of time on web pages so you need to maintain high contrast within a consistent layout throughout the so that viewers know what to look at and don’t get confused.

The “can we make it move” or “blink” are great… I just ask: “do you like to annoy your users? if so, moving and blinking is great!”

]]> By: Tanner Hobin http://www.rmsjr.com/blog/web-design/big-and-bold-vs-high-contrast-and-elegant/comment-page-1/#comment-421 Tanner Hobin Fri, 28 Dec 2007 15:27:47 +0000 http://www.rmsjr.com/blog/web-design/big-and-bold-vs-high-contrast-and-elegant/#comment-421 Great post! Don't you tend to find that the "bigger and bolder" scheme compounds on its self? I've heard many people start a conversation with, "This element needs to be bigger than that, but that also needs to be big and bold. Oh, and can we make it move?" Great post!

Don’t you tend to find that the “bigger and bolder” scheme compounds on its self? I’ve heard many people start a conversation with, “This element needs to be bigger than that, but that also needs to be big and bold. Oh, and can we make it move?”

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